What is a cookie?

Prepare for the Marketing in the Digital Era Test. Study using flashcards and multiple choice questions, each with hints and explanations. Get ready to excel in your marketing exam!

Multiple Choice

What is a cookie?

Explanation:
Cookies are small text files that a website places on your computer to remember information about your visit. They help a site keep you logged in, save your preferences, and recall things like items in a shopping cart so you don’t have to re-enter details on every page. With each request you make to the site, the browser sends the relevant cookies back, letting the site personalize your experience. They live on your device and can be either temporary (session cookies) or longer-lasting (persistent cookies), and you can manage or delete them in your browser settings. The other descriptions don’t fit because a cookie is not a file stored on the server, not an encrypted message, and not a bookmark saved in history.

Cookies are small text files that a website places on your computer to remember information about your visit. They help a site keep you logged in, save your preferences, and recall things like items in a shopping cart so you don’t have to re-enter details on every page. With each request you make to the site, the browser sends the relevant cookies back, letting the site personalize your experience. They live on your device and can be either temporary (session cookies) or longer-lasting (persistent cookies), and you can manage or delete them in your browser settings. The other descriptions don’t fit because a cookie is not a file stored on the server, not an encrypted message, and not a bookmark saved in history.

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